Just getting started with your business and wondering how your personal brand plays into it all? This workshop is designed just for you!

Ever feel like your business is Beyoncé and your personal brand is Sasha Fierce? Both are fabulous, but they bring different vibes to the stage. In this workshop, we’ll explore the difference between the two and how one impacts the other in ways that are easy to understand (and even easier to apply).

First up, we’ll tackle that all-important Value Statement (aka your elevator pitch). No stress—I’ve got a fill-in-the-blank formula that’s basically Mad Libs for newbie entrepreneurs. By the end, you’ll have a pitch that’s as sharp and sassy as you are.

Next, we’ll channel our inner Veronica Mars to figure out your audience. Knowing your target audience is great, but identifying your ideal audience? It’s like finding your business BFFs. We’ll use the Audience Targeting Tool—think of it as a matchmaker for your brand and the people who are just waiting to meet it.

This workshop is led by Robyn Sayles of Launching Your Success, who has a knack for turning branding newbies into confident brand bosses. Bring your questions, your quirks, and your favorite caffeine fix. This is going to be a no-BS, all-fun exploration of branding, where we’ll turn complex concepts into aha moments faster than you can say “brand goals.”

*Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact the Tampa Bay Women’s Business Centre for more information: tbwbc@thecentre.org.

Register here: https://www.eventbrite.com/e/1003230097227