Owner, Luxury Lotus Spa
Esther Nelson is the owner of Luxury Lotus Spa that provides facials, nails, waxing, and body treatments. During the pandemic, she worked closely with the Tampa Bay Women’s Business Centre (TBWBC) for help to apply for grants and COVID Impact loans including the City of Tampa Relief Fund, PayPal, EIDL, and PPP loans. In addition, her TBWBC counselor provided guidance on her business plan, her presence on social media, and expanding her services from brick-and-mortar into new virtual platforms. As a result of the Tampa Bay WBC CARES program, Ms. Nelson gained confidence as an entrepreneur and will publish her first book in October 2020 entitled, The Ultimate Self-Care Guide to help women feel beautiful inside and out.
Owner, Studio 210 Salon
Soheila Imani is the owner of Studio 210 Salon and has been a client of the Tampa Women’s Business Centre since April of 2020. During the COVID-19 pandemic, Soheila was required to completely shut down her Salon for a period and subsequently reduce the number of customers in her salon to comply with CDC guidelines. Through the business coaching services offered by the Tampa Bay WBC CARES Program, Soheila was able to get the help she needed to successfully apply for, and receive, a PPP Loan and a Hillsborough County R3 grant. Thank you Sohelia for reaching out to us and congratulations!
Owner, Cashew Brittle by Son'ni Boi & Petal, Inc.
Terry White is the owner of Cashew Brittle by Son’ni Boi & Petal, Inc., a gourmet handcrafted cashew brittle candy company. Their mission is to create delicious treats with all-natural ingredients that customers find unforgettable. Ms. White contacted the Tampa Bay Women’s Business Centre to help her with marketing and branding initiatives. The expert business coaches at the Tampa Bay Women’s Business Centre guided her through a rebranding process that resulted in an increase in revenue which was especially helpful to Ms. White during the Coronavirus pandemic. The Tampa Bay WBC CARES program made a significant contribution to her success.
Jorgie Franks Bells
Owner, Jorgie, Inc.
Jorgie Inc. is a service-based company that supports and serves introvert and ambivert entrepreneurs by helping them use relationship building and authentic connections to increase their sales and grow their business. At the height of the pandemic, Jorgie Franks-Bell lost all but two of her clients because her major source of income was generated from in-person events. Under the guidance of TBWBC team, she focused on pivoting her business into new revenue streams which resulted in an increase in her sales from $1,500 to $6,000 per month. With the help of the Tampa Bay WBC CARES program, Ms. Franks-Bell was provided with excellent branding guidance and assisted her with the application process for the EIDL and PPP loans.
Owner, V-Line Spa
Nichole Lancaster is the owner of VLine Women. Prior to Covid, all of her sales were from retail locations. The pandemic caused a steep decline in her retail sales due to the closure of spas which carried her line of products. She contacted the Tampa Bay Women’s Business Centre to help her pivot and launch an e-commerce line. Most of her sales were from retail locations and she needed to transition online. With the help of her business coach from the Tampa Bay Women’s Business Centre, she applied for the EIDL loan and received $29,000 and the PPP loan, which she received $9,000. Her business coach also helped her with goal setting, timelines and accountability to her business goals. Nichole is grateful to the Tampa Bay WBC CARES program for helping her to navigate her business during the pandemic.
Owner, Total Compass Care, LLC
Total Compass Care, LLC provides the highest quality of assisted living options for adults faced with medical health care problems. Deana Jolliff, the owner of Total Compass Care, created the company from her experience in the health care industry, her own personal battle with epilepsy and her personal experience with providing care for family members. Ms. Jolliff shared, “My staff and I attended a networking mixer hosted by TBWBC and made a lot of connections. The Tampa Bay Women’s Business Centre was instrumental with developing our business plan. With the help of our business coach, we wrote the business plan, submitted it to AHCA and obtained our agency license”. The one-on-one business coaching sessions helped Ms. Jolliff understand the components of a business plan and provided other ideas for business expansion. Total Compass Care, LLC recently opened a new community living home.
President, Howard Printing & Co-Founder of Howard Machining
Michelle Leoni is the President of Howard Imprinting Machine, manufacturer of hot stamping machines and the Co-Founder of Howard Machining, a company focused in providing CNC precision machining services. Due to the challenging times of the pandemic, Michelle reached out to the Tampa Bay Women’s Business Centre for assistance with marketing initiatives and financial guidance through the Tampa Bay WBC Cares program. Working closely with her business coach, she applied for LISC Small Business Relief (Local Initiatives Support Corporation) and the Hillsborough County assistance program where she received $20,000 besides many suggestions to improve advertisement and marketing strategies.
Owner, Sabine's Gout Creole
Sabine Juste is the owner of Sabine’s Gout Creole, a takeout restaurant made up of the finest Haitian Cuisine coupled with many traditional American favorites, located in Tampa, Florida. Despite being a takeout restaurant, Sabine Gout Creole experienced a drastic drop in sales at one point as a result of the pandemic. The advice of her business coach helped Mrs. Juste to build confidence, create a vision for her business and develop marketing initiatives through UberEats, Yelp, Google, and Facebook. As a result, her profits increased and she was able to apply for COVID-19 Relief funds such as PPP, EIDL Advance, and the One Tampa Relief Fund. The Tampa WBC CARES program provided Sabine with the necessary guidance she needed during the pandemic.
Owner, Greyline Media
Greyline Media is a full-service production company with a goal to deliver a superior quality product to their clients. Owner/Producer Lesley Young said the Tampa Bay Women’s Business Centre (WBC) has been a tremendous resource as “I’m learning to grow in my new business. Not only has she put me in touch with influential women in the industry, but she has also challenged me to think outside of the box when it comes to business.” Young said the WBC offers a wide range of connections to put any female entrepreneur on the path for success. Whether it’s book recommendations or providing an owner with valuable resources to grow, rest assured has your specific needs in mind when offering solutions.”
Myiesha "Mya" Cato
Myiesha “Mya” Cato is the CEO of Meeyogi, a Tampa-based yoga company offering events and private sessions. As a result of the pandemic shutting down her studio, Mya reached out to the Women’s Business Centre in Tampa. She said: “It was perfect timing to partner with a business counselor at the WBC. Our 1-on-1 mentoring helped me navigate through the unknown. The business has made it through one of the most difficult periods ever. We have acquired more funding, more partnerships, and a new business model as a result of the Tampa Bay WBC CARES program”.
Owner, Press Playy Rolling Video Games
Press Playy Rolling Video Games is the hottest entertainment option available in Central Fl. With SEVEN high-def TVs, custom stadium seats & the newest video games, their high-tech game truck is perfect for up to 24 guests to enjoy a birthday, church gathering, corporate event, karaoke night and so much more.
Dominique shared that The Tampa Bay Women’s Business Centre (WBC) was a tremendous help, “I speak to my business coach every 2 weeks who keeps me accountable and provides knowledgeable experience on the steps I should be taking as a business owner.”
With the support of The Tampa Bay WBC CARES program, Dominique completed her registration as a minority-owned business; received economic relief from the EIDL, and gained insight into how to market and promote her business. As a result of the economic relief and mentoring Dominique is able to Press Playy on her dream.
Owner, Jai Dee Yoga & Wellness
Danielle Sweet is the owner of Jai Dee Yoga & Wellness, a yoga studio and massage spa that provides a safe environment in a spiritually grounded setting for people interested in growth, healing, and community. Ms. Sweet purchased a non-essential business during the wake of COVID-19. Due to safe social distance protocols, she had to limit their capacity by 25%, which dramatically affected her revenues.
The Tampa Bay Women’s Business Centre was instrumental in helping Jai Dee Yoga & Wellness generate new sources of income and collaborate with other businesses such as its new massage partner, Healing Handz & Body Work. The business coach expertise in social media assisted Jai Dee Yoga & Wellness to grow its following and drive new clients to the business. This was made possible due to the Tampa Bay WBC CARES program.
Owner, TJC International
Tashima Johnson is the owner of TJC International and has been a client of The Women’s Business Centre since May of 2020. TJC International launched in 2017 and provides a platform for small business owners to network and showcase their products. The COVID-19 pandemic made hosting in-person events all but impossible. Tashima reached out to the Tampa Bay Women’s Business Centre CARES program and was able to get the help she needed to obtain an EIDL and a local Hillsborough County grant. Thanks to the WBC CARES Program, Tashima has been able to sustain her business throughout the pandemic.
Owner, Best Choice Cleaners
Betty Papadakis is the owner of Best Choice Cleaners and has been in business since July of 2019. Betty came to the Tampa Bay Women’s Business Centre in April of 2020 when the pandemic began in need of help. Betty was experiencing a significant reduction in revenue because many of her customers no longer needed their clothes cleaned as frequently. Best Choice Cleaners was in desperate need of funding to maintain the staff and keep operations afloat. The Tampa Bay WBC CARES program was able to connect a business coach who connected helped her to obtain a PPP loan to pay her employees and an EIDL loan to help stay current with her everyday expenses. The coaching also enabled Betty to develop a pandemic strategy to continue operations and protect her business.
Owner, Crystal J. Productions
Crystal Jurewicz is the owner of Crystal J. Productions Inc. and has been in business since August 2020. Crystal J Productions Inc. provides voice-over services for radio and television marketing. Crystal came to the Tampa Bay Women’s Business Center in the middle of the pandemic knowing exactly what she wanted to do but needed help executing her plan. As a result of the Tampa Bay WBC CARES program, Crystal was able to connect with a business coach who guided her to through the steps of writing a business plan that gave her a viable and profitable business model to make her business become a reality. Congratulations Crystal and we look forward to “hearing” from you!
Owner, Bricks & Bubbles
Sara Jones is the Owner of Bricks & Bubbles janitorial services. Her company specializes in cleaning co-working, event, and luxury office spaces over 20,000 square feet. Since working with the Tampa Bay Women’s Business Centre (TBWBC), Sara’s business has made great strides. Amid the pandemic, Sara was able to win a new contract from a local business with 6 locations. She also pivoted her business by offering virtual walkthroughs. Sara’s coach guided her through solving a difficult staffing problem. She was able to promote two team members giving her more time to focus on serving clients, mentoring staff, and engaging new customers. Sara is also a member of our Mastermind Group, where she has been able to meet with like-minded business owners, share incites, and find solutions. “Sometimes you just need another set of eyes to see that your problem isn’t as difficult to solve as it may seem to you in the moment” Sara says. Join us in cheering Sara on and celebrating her success!
Owner, Healing Handz & BodyWorks
Sonya Jennings is the owner of Healing Handz & BodyWorks and has been a client of the Women’s Business Centre since December of 2019. Sonya was new to the Tampa Bay area when she started her massage therapy and body stretching business and needed help with marketing and establishing a new client base. The Tampa Bay Women’s Business Center was able to help Sonya with networking and marketing and as a result Sonya has been able to successfully live out her dream owning and operating her own business.
LeeNor Dikel is a life coach, author, and founder of “Life With LeeNor”. She specializes in NLP coaching, mindfulness, hypnosis, and mentorship. In order to get started, Leenor met with a business coach from the Tampa Bay Women’s Business Centre who was instrumental in helping Leenor register her business. Her business coach also helped her to create a business plan, that helped her identify her niche, develop a marketing strategy in order to attract new clients. Since working with us, LeeNor has been able to expand her business to attract clients from all over the world. In just a short amount of time, she was able to become fully booked! To enhance her business skills, Leenor participated in the TBWBC Mastermind Group. Expert business coaches provided the Mastermind participants a forum to share current business challenges, provide a forum for accountability and discuss trending topics. It was a wonderful opportunity to network and share resources with other entrepreneurs. LeeNor describes her experience in the Mastermind Group as “life changing”.
Founder & Owner, The Equity Experience
Rachel Logan, PhD started her public health research consultancy during the pandemic. She came to the Tampa Bay Women’s Business Centre seeking help starting her business after COVID-19 caused another job opportunity to fall through. Thanks to the Tampa Bay WBC CARES program, Rachel was connected with a business coach who helped her get her business off the ground. Rachel’s coach helped her find solutions to problems, developed processes and systems, and provided encouragement. She also assisted her with asking for fair prices on contracts, negotiating terms, and advocating for herself. Rachel shared that her coach is “empathetic and serves the role of coach and cheerleader” for her.
Rachel’s business, The Equity Experience, LLC works with researchers and clinicians at academic institutions and community-based organizations committed to improving the health of historically marginalized communities, particularly Black, Indigenous, and people of color. “Having access to a dedicated mentor with knowledge and expertise, along with the resources at WBC was invaluable.” With her coach’s guidance she found more ways to promote herself and business in her unique field and already has contracts.
Founder & Owner, La Betri by Fili-Piña
Melody Mendoza-Auslander is the founder of La Betri by Fili-Piña, a luxury athleisure company. Her patented leggings with an attached “Joey Pouch” combines function with fashion. For months Melody jumped from one networking event to another hoping to find a thought partner for her new journey as a fashion designer. She was fortunate to come across the Tampa Bay Women’s Business Centre where she was connected with a knowledgeable business coach. Melody’s coach worked with her to develop a business plan and transfer her goals into a project plan. This allowed her to organize her schedule, prioritize projects, remain accountable, and eventually launch La Betri.
Founder, The Cookie Monster Cookies
Meet Breanna Browning, Founder of The Cookie Monster Cookies. Breanna is a self-proclaimed cookie lover who decided to turn her love for cookies into a business. Starting out, she sold her monstrous, 5 ounce, 5-inch cookies at farmers markets. When the farmers markets were forced to close during the pandemic, she knew she needed to pivot to stay in business. Breanna contacted the Tampa Bay Women’s Business Centre and was connected with a business coach. Breanna’s coach helped her brainstorm ideas to generate more sales and better brand her business. The Tampa Bay WBC CARES program was able to provide Breanna with guidance on the PPP application process. As a result, she received a PPP loan. Breanna was also contracted as a vendor for the Tampa Super Bowl LV to provide cookies for frontline workers. Today you can find The Cookie Monster Cookies at local pop-up shops or online at www.tcmcookie.com.
Owner, Glo Hair Lounge
Gloria Toomer is the owner of Glo Hair Lounge in Tampa, a full-service hair salon. Glo Hair Lounge is dedicated to transforming the everyday woman and provides a personable experience. During the pandemic Gloria was forced to close for more than a month. Even as things were permitted to open back up, she still faced the challenges of limited capacity, reduced hours to accommodate homeschooling her children, and the expenses of buying extra cleaning supplies. In the face of these obstacles, Gloria felt overwhelmed. She turned to the Tampa Bay WBC where she was connected with a business coach. Gloria’s coach helped her refocus and set weekly goals. Some of the things they worked on were financial literacy, implementing efficient business practices, delegating work tasks, and planning for future business Endeavors. In addition to acquiring new clients and increasing revenue, Gloria also received a PPP loan with the help of her coach. All of these services were able to be offered to Gloria because of the Tampa Bay WBC CARES program. We are also pleased to share that Gloria has since launched a new line of hair care products. “After Glo Hair Collection”, a vegan friendly line of products to maintain healthy hair.
Owner and Designer of Sonera Design
Meet Tampa Bay WBC Success Story Marisol Adkins! She is the Owner and Designer of Sonera Design, a fashion brand serving petite women. As a self-proclaimed introvert, Marisol found it challenging to promote her business. She wanted to focus more on marketing and increasing sales but felt overwhelmed as a solopreneur. She looked to the Tampa Bay WBC for some guidance. We were able to connect Marisol with a business coach who has a background in fashion, and together they went to work!
“I’m so grateful to have the opportunity to work with a business coach, all of her coaching and direction has made a huge impact in my life as an entrepreneur.” -Marisol Adkins
Marisol’s coach has helped her increase brand awareness, update her website, and develop a business plan. She coached Marisol on how to prioritize tasks as a solopreneur and how to reach new customers. Marisol has since increased her presence on social media and boosted her number of subscribers.
Poonam Caballar is the owner of Lavish Blossoms, a floral design business in South Tampa. Poonam’s sales dropped 20% due to Covid-19, and she found herself short staffed and in need of help. She turned to the Tampa Bay WBC where she was connected with a business coach. Poonam’s coach provided the support and encouragement she needed to keep from giving up. Together they worked to increase awareness and exposure for the business. With her coach’s support, Poonam’s business was able to recover, so much so that she was able to open a storefront! The WBC CARES project made all of this possible.
“The coaching sessions help me to stay super focused and encourage me to take actions on time. Every session has helped and encouraged me to go boldly to the next level.” -Poonam Caballar
Learn more about Lavish Blossoms here: https://www.lavishblossoms.com/
Kaidy & Karol Solesky
Owners, Nina Nieves
Kaidy Solesky and her sister, Karol, are the creative minds behind Nina Nieves, a family-owned luxury brand crafting outerwear with quality fabrics. The brand’s introductory piece, the cape, is timeless yet modern creating the ultimate statement piece.
They opened their business in the height of the pandemic, forging ahead fearlessly facing obstacles like delays in production, increases in fabric costs and production costs, shipping difficulties and getting their voice heard in the crowded e-commerce world.
Their big win was landing an investor with significant funding that will allow them to further market their business and increase inventory, opening the possibilities to expand their line.
With the help of their WBC coach, they refined their business plan, prepared for meetings with retailers for wholesale, lowered their production cost and added products to their line.
“As a new business owner, we didn’t know what to expect. We went into it blindly with big dreams and our expectations were very high. We explained situations that we viewed as a loss, she would come at it from a different perspective and make us see it as wins. She not only helped with our business, but with our self-esteem as business owners. We knew we were on the right track.”
Learn more: www.ninanieves.com
Jecoliah ‘Cola’ Perkins
Owner, Array Bookeeping Services
Meet Jecoliah Perkins of Array Bookkeeping Services – a Tampa Bay WBC Success Story! Array Bookkeeping is a bookkeeping firm that provides bookkeeping and consulting services. Owner, Jecoliah ‘Cola’ Perkins, contacted the Tampa Bay Women’s Business Centre to help her bring more awareness to her business as well as gain more clients. By working with her business coach, Jecoliah was able to reassess her business plan, set short- and long-term business goals, grow her social media platforms and increase her networking skills. “My business coach guided me on how to set up email campaigns for potential clients and helped me with negotiating. Besides the coaching, the Tampa Bay WBC also helped me and my business via their informative business webinars as well as the Mastermind class. The Mastermind class was very insightful and helped me change my perspective on how I market my services”.
Thanks to the Wells Fargo grant for providing funding to the Tampa Bay WBC to provide entrepreneurial services, Jecoliah was able to obtain 3 new clients, bring more awareness to her business via my social media platforms, networking outreach and email campaigns.
Learn more: www.arraybookkeeping.com
Owner, The Tea Party Company
Diane Tedesco, Owner, The Tea Party Company. The Tea Party Company is a small business in the Tampa Bay area offering custom services for social events, parties, and gatherings for personal and professional enjoyment. COVID-19 brought a halt to her business as events for the year were cancelled. While 2021 is still slower, there are changes and it is getting better. With the help of her Tampa Bay WBC coach, Diana is forging ahead. Her business plan has come to life, and she continues to hone and work on it guiding her to success. She no longer feels like she is running in circles and understands how a business runs. Diane now understands the revenue streams, costs and profits, the financial side of the business.
When asked how she benefited from the business coaching from the Tampa Bay Women’s Business Centre, she stated, “Fantastic! I benefited not only from my wonderful coaching sessions but also from a variety of webinars. I am deeply thankful, and I think it is an extremely valuable service to the women entrepreneur community of Tampa Bay!” It is through the support of the WBC CARES grant that we were able to assist Diane in her business that was affected by COVID.
Learn more: www.theteapartycompany.com
Designs by Moni
Monica came to the Women’s Business Centre with an idea and art work, since that time, she has turned this into a thriving business. With a background as an Art Historian, Monica knew how to create art, but did not have the knowledge or experience to open a business. She illustrates business cards that are whimsical and fun. She needed someone to guide her through the process of opening a business and found it was overwhelming for her.
The Wells Fargo grant enabled Monica to work with a business coach who helped her put her ideas in order to get the business started. Monica was inspired by the help she received for her first event and show, she exceeded her sales goals and was able to use it for her future marketing.
“I would like to thank the Women’s Business Center for providing me the help I needed to open my business. I felt so nervous and overwhelmed, and now I feel confident that I can do it—I can keep improving and be better each day. I will continue to be in touch with them for webinars and workshops.”
Learn more: www.designsbymoni.com
Rooted in Process
Rooted in Process works with businesses and organizations to engage employees, boards, partners and volunteers by facilitating meetings, public engagement processes and strategic planning. The business was impacted by COVID-19 when this went from in person to virtual events, creating quite the pivot and the journey.
While Jessica has a background in business and public service, she found she needed help in understanding the financial aspects of her business from P&L statements to financial projections. She also learned how to identify her target market segment with meaningful content and identify additional revenue streams that resulted in 70% increase in sales for her business.
Thanks to the Wells Fargo grant, the Tampa Bay WBC enabled Jessica to participate in the MasterMind program and the one-on-one coaching sessions. “It was very easy to get involved. The MasterMind group was fabulous and I loved that it was full of women just like me. My coach was a great accountability partner. There was no stress or pressure at any of our appointments. I was very encouraged by the end of our sessions.”
Learn more: www.rootedinprocess.com
Owner, Athena CPA’s and Advisors, LLC
We are proud to highlight Athena CPA’S accomplishments for their work as a premiere accounting firm. They seek to disrupt the financial industry by empowering and educating female business leaders with financial, accounting and tax tools. Athena CPA strives to build generational wealth for their clients through strategic solutions that break the barriers of the industry. Their business was impacted by Covid-19 and they had to switch from in-person meetings and retreats to online using new collaboration tools. There were growing pains during this process.
Through working with their business coach at the Tampa Bay WBC, Athena CPA has been able to reach new heights. “My coach helped me to figure out the sticky parts of my business strategy, which was really hard for me to look at because I felt fear of uncertainty to the highest level. She was a wonderful motivator and guided me in my business plan to focus on my target market”. By honing their business strategy, they have been able to embrace their calling to extend their inspirational work to other female entrepreneurs through education and professional support. Thank you Wells Fargo for the generous grant to assist female entrepreneurs to find success during and after the pandemic.
Learn more: www.athenacpas.com
Erica Green is the owner of Erica’s Armoire, an image consulting and styling business. Her mission is to help clients and brands bring their vision to life using style, fashion, creativity, and the written word. Erica contacted the Tampa Bay Women’s Business Centre (TBWBC) in search of assistance with starting her very first business. The TBWBC was a tremendous help in guiding her towards the steps to bringing her business to life. From creating a business plan to registering her LLC and answering every question in between. Erica shared, “Not only was I able to complete the business plan and receive an “unofficial grade of an A” doing so, but my coach also provided me with the confidence to believe my business would be successful no matter how small it may start.” Thank you Erica for trusting us to bring your vision to life!
Learn more: www.ericasarmoire.com
De’Nicea Hilton Harper
Teas of Perfection
De’Nicea Hilton Harper is the owner Teas of Perfection. Her brand was founded in the principle that everyone can benefit from the spiritual, emotional, and mental health properties of herbs and flowers in the form of tea. The pandemic caused her in-person business to close. De’Nicea participated in a Tampa Bay WBC Mastermind group that helped her create new goals, restructure her business, gain new clients and launch a new product line. De’Nicea shared, “The Tampa Bay WBC Mastermind coach asked just the right questions to get me to think about things in another way or to break the really giant steps into smaller pieces that made it seem easier to handle. Her ideas and encouragement of the whole group was wonderful.” As a result of the Mastermind group experience, DeNicea saw an increase in revenue and brand awareness. Thank you Wells Fargo for the generous grant to make this possible.
Learn more: www.teasofperfection.com
Sarah Uys started her business, Earthchild Adornments, out of necessity. While living in her car having escaped a bad marriage, Sarah used what little money she had to purchase a leather coat that she used as material to create a purse. After many years of only making enough money for food and rent, Sarah was encouraged to reach out to the Tampa Bay WBC to gain insight as to how to scale her business and develop a solid marketing strategy. Since working with her coach Sarah, has seen an increase in sales, expanded her business, and gained additional resources. Their business coach introduced them to a SWOT analysis which was a game changer for their business. Sarah shared, “It helped us see the problems with our current approach and gave us a good metric for evaluating all our myriad of other ideas to decide which ones were worth pursuing. Our coach was kind and encouraging. She allowed us to come to our own conclusions by asking us the right questions. She directed us to resources and was proactive about following up and keeping us accountable.” Thank you to Wells Fargo for making the grant possible to provide coaching for our clients.
Learn more: www.earthchildadornments.com
Rachel Keller, owner of Keller Creative LLC, an interior design company obsessed with intentional details that create a space that positively impacts her client’s mental health. Rachel reached out to the WBC with only a business name and determination. While working with her coach, Rachel established her business as an LLC. Keller Creative LLC has now been featured in the Lakeland Ledger as her first business feature! The Tampa Bay WBC has given Rachel the confidence, preparation, and leadership she needed to successfully soar within her business!
Rachel shared, “My coach helped elevate my ideas and even challenged me to consider things I wasn’t. She helped ensure I had properly filed for my LLC, EIN and helped me with my marketing and PR plans. I am so grateful for everything I have learned during my time with my coach at the TBWBC and I encourage every business woman to take advantage of this program. They will not regret it!” Thank you Wells Fargo for providing the generous grant to offer coaching services to our clients.
Learn more: www.Kellercreative-agency.com
Christina Shrive is the owner of Closer Creations LLC, a marketing consulting business that provides unconventional and made-to-order marketing strategies for businesses that want to accelerate growth and generate customer retention. Christina sought out the Tampa Bay WBC for guidance to transition her retail business into a marketing consulting business without damaging the brand’s integrity. Christina worked closely with her Tampa Bay WBC business coach to create strategies to gain new clients. Together they also increased revenue by implementing a pricing plan that keeps fair prices for customers while also increasing business revenue.
Christina shared this about her coach, “She was amazing! Her business experience history directly related to what I was trying to do, and I can’t imagine there being a better coach I could have been paired up with. Among other notable things: she was highly responsive, very professional, full of valuable information, and just an all-around pleasure to work with.” Christina’s business has taken off and to give back, she joined the Tampa Bay WBC as a business coach and webinar presenter. For more information about Closer Creations LLC please visit: www.closercreations.com
Closer Cr Pink Butterfly
Cassaundra Beard is the owner of Pink Butterfly Bush LLC, which is a Tampa-based holistic feminine wellness company that focuses on herbal healing. The Pink was established in February of 2020, at the wake of the pandemic and was built with the intent of providing a safe, sanitary, and tranquil space to release negative energy, boost confidence, and promote mental health. Cassaundra reached out to the WBC seeking business coaching to help keep her growing business on track with marketing and financial planning.
Cassaundra’s coach was able to help her gain new clients, increase revenue as well as increase exposure. Cassaundra shared this about her coach, “My mentor opened my eyes to a number of possibilities and methods to achieve my goals.” For more information about Pink Butterfly Bush LLC please visit: www.PinkButterflyBush.com
There is no doubt that art can break barriers. It can help us understand different cultures, and it can help us see the world in a new way. The Tampa Bay Women’s Centre provided Katherine with the initial setup funding by way of a $500 grant in 2014. This assisted in paying for the incorporation, website and copyright fees and paved the way for Poetic Change to receive future grants. Her Tampa Bay WBC coach helped to increase brand awareness for Poetic Change. Katherine received encouragement and confidence in her business through her coaching sessions.
“My coach was one of the first people to believe in me. It is because of her that Poetic Change exists. She helped me develop my first pitch video and I am grateful for her empowering me to be confident in my idea.”
Poetic Change Inc. believes that art can break down barriers and build bridges between people. They continue on a mission to use their platform to promote social good and help create a more just and equitable world.
Lil Cutie Diaper Cakes
Ilse’s company Lil Cutie Diaper Cakes makes one-of-a-kind custom made diaper cakes for a unique memorable gift for an expecting mother. The diaper cake is meant to be a delightful gift and a centerpiece all in one. Ilse contacted the Tampa Bay WBC to assist her with marketing and financial resources for her business. Through working with her coach, Isle was able to build brand awareness and secure future grants for the ongoing success of her business. Her company Lil Cutie Diaper Cakes was able to see a significant boost in its customer base as well as form a unique approach to establishing brand identity.
“Working with my Tampa Bay WBC coach helped me register my LLC on Sunbiz and explained so many basic business terms. I learned the key differences between sales and marketing.” Isle worked closely with her business coach to apply for a First Horizon Business grant and won second place. Through her work with the Tampa Bay WBC, Isle focuses on branding, customer service and sales strategies in to help her grow and expand her business.
iCommunity Multiservices LLC
Sara Román is the owner of iCommunity Multiservices LLC, a document preparation service where their mission is to provide inclusive translation and interpretation services. iCommunity provides the growing Hispanic population in Florida services to address legal transactions using alternative ways to access the law system. Sara was able to take advantage of the workshops and counseling that the WBC offers. Together Sara and her coach were able to complete the incorporation and registration process which helped to expand her business.
Today Sara Román continues to be a member of the WBC. Sara shared, “Working with my business coach helped me to achieve my dreams of small business ownership. My coach helped to guide me on the steps to take to launch and grow my business. She was amazing and exactly what I needed to move my business forward. Thank you Tampa Bay WBC!”. For more information about iCommunity Multiservices LLC, follow notarypublictampa on Instagram to learn more.
Buss Down Scrub Down Cleaning Services
Angel Shackleford is the owner of Buss Down Scrub Down Cleaning Services. Angel reached out to the Women’s Business Centre for help in obtaining new contracts, clients, and to increase exposure. Together Angel and her coach were able to increase revenue, expand the business, as well as gaining new resources to the point where Angel was able to hire help to tackle the new incoming clients.
Angel shared this about her coach, “So far I am so happy, she is what I call the 3 P’S: prompt, professional, and polite.” Through the help of her coach and the expansion of the business she has been able to become fully independent. Thank you TD Charitable Grant to help female entrepreneurs succeed. For more information on Buss Down Scrub Down Cleaning Services reach out to Angel through her business email address: mailto:email@example.com
Melly Gonzalez is the owner of Melly Celebration, which provides balloon décor for all types of events, such as birthdays, baby showers, anniversaries, graduations, and more. Melly reached out to the Women’s Business Centre at the beginning of 2020 as events were being canceled due to COVID 19, she was searching for a way to promote her business, specifically on social media.
Together, Melly and her coach were able to gain new customers, increase revenue, and increase exposure of the business. Melly says this about her coach, “She provided great coaching and consulting sessions that helped my business grow and get more clients through social media. I have no words to thank her for all the timely advice to make my business the success that it is today. I am busy every weekend!” Thank you Wells Fargo for the grant to help female entrepreneurs succeed. For more information on Melly Celebration, please visit: www.mellycelebration.com
Pearson Workforce Solutions
Arlidian Pearson is the owner of Pearson Workforce Solutions, a recruitment firm and career development business. Pearson Workforce Solutions works with job seekers and employers to bridge the gap in communication by empowering job seekers to take their careers into their own hands. Arlidian reached out to the WBC in the heat of COVID looking for advice while waiting for the work force to open once again. Arlidian’s coach was able to help her in her journey of becoming a career coach and sharpened her skills of resume writing.
Arlidian attended online workshops and was able to increase revenue, expand the business, and complete a business plan with the help of her coach. Arlidian has this to say about her coach, “She was great and always encouraged me to keep going and helped me to pivot when it was needed to make some changes to grow the business.” Thank you Wells Fargo for the grant to assist female entrepreneurs to achieve their dreams of small business ownership. For more information on Pearson Workforce Solutions please visit: www.aapearson.com
Owner, Leading Lavishly
Tanetha Fisher is the owner of Leading Lavishly, a public relations image agency that helps lifestyle service based businesses attract ideal and higher paying clients. Tanetha is opening a new pilates studio in Channelside. She had a lot of questions about marketing, business planning, and general business tasks. She reached out to the Tampa Bay Women’s Business Centre looking to improve her business, and obtain assistance with business messaging and marketing. Working with her Tampa Bay WBC coach, she was able to create a marketing plan that helped her to fine tune her messaging and outreach. As a result, she began attracting clients and increased her revenue and exposure. Her business coach shared online and local business resources that helped to grow her business. Through the Tampa Bay WBC, she received coaching and mentoring to help keep her motivated and less stressed about starting up her business. Tanetha had this to say about her business coach, “She is incredible, caring, and an amazing listener. She is so resourceful in ways I couldn’t imagine.” Thank you to TD Charitable Foundation grant for the generous grant to help female entrepreneurs in Tampa Bay realize their entrepreneurial dreams. For more information on Leading Lavishly, please visit: www.leadinglavishly.com.
Sarah Chaves is the owner of BodyBar, a Pilates studio in downtown Tampa that offers reformer Pilates classes in a classic yet modern way that caters to all skill levels. Sarah signed her business agreement in May of 2021 when Covid was still high. So, she took about a year to open due to the labor and supply shortages, inflation, and construction delays. Sarah reached out to the WBC for assistance with the loan process and marketing ideas, also she wanted to have someone to talk to about some of the issues that she had faced while opening the studio.
As a result of the program and working with her coach, Sarah was able to resolve the problems she was faced with while in the process of opening a new business, and she gained additional resources through the WBC. Sarah had this to say about her business coach, “She has advised me in so many areas such as: lease signing, loan and grant options, marketing initiatives, staffing goals, and general business advice. Overall, she is someone I can talk to when I just feel lost, and I always feel better after speaking with her. The Centre has helped me tremendously with my business goals and objectives.” Thank you to Wells Fargo for the generous grant to help female entrepreneurs in Tampa Bay realize their entrepreneurial dreams. For more information on BodyBar, please visit: www.bodybarpilates.com
Owner, Rare Body Studio
Owner, The Evolve Collection
Georgia Sylvester is the owner of The Evolve Collection, an online store selling multifunctional activewear for dance, yoga, Pilates and strength training. As a former dancer and choreographer, she wanted to create a line of clothing that catered to dancers and active women who are evolving physically to strengthen their overall well-being. As she was finishing up an online business course at University of Massachusetts, Georgia needed help to go over the necessary steps to create the business. She reached out to the Tampa Bay Women’s Business Centre for help to launch her online retail store.
Georgia worked with her Tampa Bay WBC business coach to put together a 3-year plan, set-up logistics and develop a growth mindset that has allowed for Georgia to think of various goals ahead. She had this to say about her experience, “In the beginning, I didn’t even have a business name and now here I am just a few months away from launching my online store. I couldn’t even accomplish what I did if I didn’t have expert guidance from my Tampa Bay WBC business coach”. Keep an eye out for The Evolve Collection’s website, which is set to launch in 2023. Thank you to the TD Charitable Foundation grant for helping to make Georgia’s dream of owning a business into a reality.
Founder of Coliny Consulting, LLC
Sandra Coliny is the founder of Coliny Consulting, LLC, which is a one-of-a-kind consulting firm that specializes in health education, particularly for children. Coliny Consulting educates, equips, and empowers children to take responsibility for their own health & safety through evidenced-based child-centered educational principles and teaching methods, visual presentations, live demonstrations, and health education handouts/resources. After resigning from her corporate job in 2022, Sandra sought the help of the WBC to gain important knowledge and insight about various business-related topics such as creating a business plan, assessing business goals, guidance with business growth tasks, etc.
Owner, Facial Healing by Adi
Adi Kaplan is the owner of Facial Healing by Adi, She is a holistic facialist that works on your face while healing your body by using facial reflexology, facial cupping, Gua Sha and more. Adi reached out to the Women’s Business Centre as she was a new business owner and needed advice on how to run a business as she was focusing mainly on treatments. After reaching out to the Tampaa Bay WBC, Adi was partnered up with a business coach who helped her gain new clients, increased awareness and exposure, and completed her business plan. Adi had this to say about her business coach, “She was a perfect fit. Very understanding and always open to listening. Starting a new business is difficult and especially when you come from out of the country so she made me ‘look my business in the eyes’ and make sure that I am taking it on a path that fits my goals and needs!”. Thank you Wells Fargo for the gaant to help female entrepreneurs realize their dreams. To learn more about of Facial Healing by Adi, please visit: www.fhbyadi.com
Owner, Sarah’s Walking Club
Sarah Phinney is the owner of Sarah’s Walking Club, an outdoor adventure company that helps locals discover the beauty of the Tampa Bay area through walking and kayaking adventures, visiting new places, making new friends, and staying healthy. Sarah started her business in May 2022 with no prior experience. Through watching other family members run their own business ventures, she knew that understanding the financial side of a business was essential, but she just couldn’t quite figure out where to start. Sarah contacted the Tampa Bay WBC for guidance.
Sarah attended our “Bookkeeping Basics” webinar, led by a Tampa Bay WBC coach. After the webinar, she connected with the coach to learn about Quickbooks, bookkeeping and business finances. Sarah had this to say about her coach, “Not only does she have the patience of a saint, but you can also feel her warm and friendly personality through the video call. That’s a talent in itself! I truly appreciate that she never made me feel judged for my lack of knowledge, worked through the absolute basics with me, explained things in a way I could understand, and she gave me homework after each session so we could continue to make progress with my QuickBooks account.” For more information about Sarah’s Walking Club, please visit: https://www.sarahswalkingclub.com/
Owner, Cassandra Smalley Wealth Manaagement
Cassandra Smalley is the owner of Cassandra Smalley Wealth Management, a virtual, woman-led financial planning and wealth management practice in St. Petersburg. The firm takes a modern relationship approach to the financial planning process, focused on inclusion and elevating women’s voices at the financial table. As a new business owner, Cassandra was looking for guidance and strategies as she launched her firm, especially in the areas of networking, social media, and speaking opportunities to bring her message to a wider audience. So, Cassandra reached out to the Tampa Bay WBC for assistance.
The Tampa Bay WBC and her coach were able to help Cassandra through the launch phase of the firm. They focused on messaging, reviewed the website, discussed networking and social media strategies, and finding speaking opportunities. Cassandra said that the business coaching kept her motivated and focused on my goals. “My coach was able to guide me through a range of logistical concerns like setting up a DBA and making sure my social media profiles were consistent, to bigger goals like landing speaking opportunities and finding new networks to share my message. As a solopreneur, it was beneficial to have someone to bounce around ideas but also keep me focused on the vision for the business.” To learn more about Cassandra Smalley Wealth Management please visit: www.cassandrasmalley.com