Learn how to visually represent how your customers perceive your business from the competition

Stand out from the crowd. Learn how to identify how your customers and prospects perceive your business in relation to the competition. Identify your unique coordinates (aka selling points) to get a clear idea of your marketing strategy to reach your final destination (aka your business goals). During this session, you will learn about two key marketing concepts – positioning and perceptual mapping – that iconic brands like Coca-Cola, Nike, and Apple have used to get them to where they’re today.

Register here: https://www.eventbrite.com/e/1036879493477

*Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact the Tampa Bay Women’s Business Centre for more information: tbwbc@thecentre.org.