Looking for different ways to boost your brand identity? Maybe you’re just starting up a new business. Perhaps you’re going through a rebrand. Whatever the case might be, it’s important to establish a brand that your customers can relate with.

The more personable and transparent your brand, the more customer loyalty you’ll build. If this is your first time building a brand, then you have nothing to fear. There are several concrete steps you can take towards building a brand identity for your business.

As the former Sr. VP of marketing for Front Burner Brands, Cindy was directly responsible for overseeing the full-service and fast-casual national restaurants, Grillsmith, Burger 21, and The Melting Pot. Prior to joining Front Burner, she was a Sr. VP for 22squared where she managed clients like Shoe Carnival and Publix Super Markets by developing branding, traffic, and sales-driving campaigns. Cindy has also managed accounts such as McDonald’s, Dollar Rent-A-Car ,and Melitta Coffee by creating custom promotions and programs that translated national advertising into local store marketing.

She brings over 25 years of leadership across retail, integrated advertising, and marketing platforms. Cindy is a proud mommy of a beautiful little girl named Olivia.

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